Estonia’s slogan is Positively surprising. Slogan is always accompanied with the name of our country, this helps the audience quicker to comprehend what is being promoted. The country name and the slogan are translated into the language of the specific market of destination where the message is directed.
In exceptional cases the slogan with the country name can be used without the sign, but never on commercials or printed materials. If possible the sign should not be used without the slogan and the country name. Design, proportions and location of the slogan and the country name is fixed in reference of the sign. The right proportions are shown below.
Small logos with the Welcome to Estonia sign and slogan can be used on materials sized A3 or more.
On smaller materials the small logos have to be separated from the Welcome to Estonia sign and slogan, following the rules in the instructions for small logos. Find the instructions here
All users take responsibility for the correct usage of the small logos..


