Co-branding for Partners
| First level: Introduce Estonia Plus | .ai format |
| Second level: Introduce Estonia Synergy | .ai format |
| Introduce Estonia website footer | .psd format |
| Third level: Introduce Estonia Emblem | .ai format |
The goal of the Introduce Estonia partner branding is to offer government offices/companies different options to use the Introduce Estonia marketing conception in their communication materials (printed materials, commercials, web).
The partner branding originates from the principals given in the Introduce Estonia brand manual, and the area related use of colour defined there. Click here to read about it.
Double logos with the Welcome to Estonia sign and slogan can be used on surfaces starting from size A3. On smaller surfaces the double logos have to be located separate from the Welcome to Estonia sign and slogan according to the instructions of the double logos, which you can find here.
All users are responsible for the correct use of the double logos.
The partner branding originates from the principals given in the Introduce Estonia brand manual, and the area related use of colour defined there. Click here to read about it.
Double logos with the Welcome to Estonia sign and slogan can be used on surfaces starting from size A3. On smaller surfaces the double logos have to be located separate from the Welcome to Estonia sign and slogan according to the instructions of the double logos, which you can find here.
All users are responsible for the correct use of the double logos.
Levels of partner branding
Government offices and companies have different goals and means for using the Introduce Estonia conception. Based on that the visual solutions are devided into three levels.
First level: Introduce Estonia Plus
An integral system of Introduce Estonia consisting of fixed area including a branding of the other party. Background colour of the emblem is white or corporate colour of the partner. Backgrounds or effects other than colour cannot be used.
The fixed area could be located on the upper edge of the material to the left or right. Logo of the other party and its other elements have to fit into the fixed area. When using double logos, if possible they should be located nearby the logo and slogan, on the cover of the printed material on the lower edge of the fixed area.
This is a visual entirety with the location of its elements, relative size and fixed area for the logo of the other party defined in the template files.logo jaoks määratud ala on fikseeritud alusfailides.
Second level: Introduce Estonia Synergy
A solution that adds the elements of Introduce Estonia together with the existing visual system of the government office/company. Elements of the Synergy level are a corner consisting of the sign, slogan and pattern with ratios and locations that cannot be changed. If needed double logos can be used. For double logos a white area has been designed. This has to be aligned with the branding corner having the same distance from the edge of the material.
Colours of the elements have to be chosen according to the area. Find out about the use of colour of Introduce Estonia here.
This is a visual entirety with the location of its elements and relative size defined in the template files.
Colours of the elements have to be chosen according to the area. Find out about the use of colour of Introduce Estonia here.
This is a visual entirety with the location of its elements and relative size defined in the template files.
Third level: Introduce Estonia Emblem
A solution used in case the other levels are not applicable or meaningful, e.g. in case of a strickt corporate identity. In case 4-colour printing is not used only this level is applicable. For that a black and white emblem has been provided.
The emblem with fixed shape and size includes the sign and slogan. If needed double logos can be used. The emblem can be located on top of the layout in the left or right corner. Background colour of the emblem is white or a tone of the area. Find out about the use of colour of the Introduce Estonia here.
This is a visual entirety with the location of its elements and relative size defined in the template files.
Tegemist on visuaalse tervikuga, mille elementide paigutus ja suhteline suurus on fikseeritud alusfailides.
The emblem with fixed shape and size includes the sign and slogan. If needed double logos can be used. The emblem can be located on top of the layout in the left or right corner. Background colour of the emblem is white or a tone of the area. Find out about the use of colour of the Introduce Estonia here.
This is a visual entirety with the location of its elements and relative size defined in the template files.
Tegemist on visuaalse tervikuga, mille elementide paigutus ja suhteline suurus on fikseeritud alusfailides.
Website footer of the Introduce Estonia partner branding
On websites the Introduce Estonia partner branding is solved by adding footer to the lower edge of the site. The footer of partner branding consists of three elements: background with colour segue, white pattern and the sign and slogan in a tone that contrasts with the background. When choosing the colours use the Introduce Estonia’s colours as base. Find out about the colours here. The footer has a fixed height of 56 px and its width can be altered according to the design of the site at the expense of the coloured surface in the middle of the site. Size of the pattern and sign-slogan always have to remain the same.
