"Welcome to Estonia" sign
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Welcome to Estonia sign is the visual focus of the Welcome to Estonia brand. It can be considered as the official signature of the brand. The same way as different stories are needed to convey the multiplex nature of Estonia there also is a need for a symbol representing the brand, having a strong visual effect everywhere it is being used. That is the Welcome to Estonia sign. It is not a logo, but rather like a full stop to nail down the brand in the end of all Welcome to Estonia messages.Elements
The Welcome to Estonia sign consists of a text that is always white, and a primary shade forming a base for the text and a frame. Space between the main part of the logo and the frame has to be transparent. Colour of the logo has to be chosen from the colour palette of the Welcome to Estonia logo. The trademark sign TM as part of the text can be omitted, if the logo is used on very small materials, so that the TM could not be readable due to printing technology.Protected area and minimum size
Protected area of the sign is the minimal free space around the sign ensuring the sign will be as powerful as possible and visually clare. It is forbidden to locate other graphic elements, photos or texts within that area. The size of the protected area is height of the letter W from outer edges of the sign.
Minimum allowed size of a printed sign is 11 x 11 mm. A sign smaller than that loses its readability. Naturally the size of the sign has to be chosen, so it proportionally fits the specific application it is being used for.
The sign on a background
Use the sign on a homogeneous background according to the colour instructions.
Use the sign on a varied background according to the colour instructions.
The sign on a photo
Black and white sign
The sign can only be used on a photo together with gradient that also could be supplemented with pattern and rays of light.
Forbidden usage
The sign cannot be altered. It is forbidden to alter the location or colour of the text, to use colours not shown in the colour palette, to create 3D effect, to add gradients, to alter proportions, to deformthe shape. Do not add shadows or mirror effects. The sign cannot be used backwards.
