Printed materials

Here you will find instructions on how to design printed materials according to the Introduce Estonia marketing conception. You will be helped by the following examples and templates.

Design of only front and back covers is specified in details. For content of the printed materials the Introduce Estonia branding should be followed – find out about the obligatory fonts and colours of areas in the brand manual and Introduce Estonia elements’ website.

Elements

For covers of the Introduce Estonia printed materials obligatory elements and their locations, as well as locations of optional elements are defined. Location of the elements and their relation to one another has to be taken into account in all formats. Location of the headline and other texts on the cover are not fixed, but it is obligatory to use the Introduce Estonia font SgSymphony.

Photo used on the front cover has to be in line with the Introduce Estonia photo conception that you can find here. In case the use of a photo is not possible the branding corner’s contrast colours are used.

Different formats and colours

For designing printed materials use template files. In template files you have to change the texts, colours and photos according to the area and target audience of the printed material.

Read about the principles of the Introduce Estonia’s use of colours here and photos here. To simplify the job you can find the colour gammas of the areas in swatch window of the template file.

You can choose between different formats: A4 (portrait), A5 (portrait and landscape), A65 (portrait and landscape) and a special format (square). Design of all other formats will be derived from these template files.