I Love Estonia sign

I Love Estonia is the other side of the Welcome to Estonia medal. While the Welcome to Estonia is an invitation directed to foreign countries, the I Love Estonia shows our affiliation and dedication to our home. Having a similar design as the Welcome to Estonia sign it works as a full stop or conclusive quality sign in messages directed to local people. In addition it proves in a way that the invitation on the other side of the medal is reliable.

The I Love Estonia sign consists of a text that is always white, and a primary shade forming a base for the text and a frame. Space between the main part of the logo and the frame has to be transparent.

Colour of the logo has to be chosen from the colour palette of the Welcome to Estonia logo. However, there is a minor restriction compared to the Welcome to Estonia sign – the colour has to be chosen based on the sedentary, progress and Nordic influence gammas. In case there is a very compelling reason, you can also use colours of the Eastern influence gamma, but this is not advisable.

Protected area of the sign is the minimal free space around the sign ensuring the sign will be as powerful as possible and visually clare. It is forbidden to locate other graphic elements, photos or texts within that area. The size of the protected area is height of the letter M from outer edges of the sign.

 
Minimum allowed size of a printed sign is 11 x 11 mm. A sign smaller than that loses its readability. Naturally the size of the sign has to be chosen, so it proportionally fits the specific application it is being used for.

 

The sign can only be used on a photo together with gradient that also could be supplemented with pattern and rays of light.

The sign cannot be altered. It is forbidden to alter the location or colour of the text, to use colours not shown in the colour palette, to create 3D effect, to add gradients, to alter proportions, to deform the shape. Do not add shadows or mirror effects. The sign cannot be used backwards.