I love Estonia

Branding a country is a two-way street. First and foremost, it is about projecting an image to the rest of the world, but it is also about how we perceive ourselves. What does it mean to be a Estonian?

I Love Estonia is the other side of the Welcome to Estonia medal. While Welcome to Estonia is an invitation directed to foreign countries, I Love Estonia shows our affiliation and dedication to our home. In a way it proves that the invitation on the other side of the medal is reliable.

• Rootedness means history, traditions, habits, folklore and other interesting aspects that most people in Estonia do not remember much about or have never heard of. Hundreds of tourism farms, thousands of monuments and dozens of hiking trails help us learn and understand all of that.
• Progress is a natural environment that surrounds us every day. We only talk about it, when it disappears for a moment – our cell phone has poor signal or we cannot access the Internet for five minutes or a tourism farm does not have a very good website. For local people, progress is not a consideration as such, but instead a way of doing things (a channel, as it were).
• Due to the Eastern influence we feel good when travelling around Estonia. The people are kind and helpful – regardless of their nationality. There are a lot of exotic places and people all around us that we know very little about, and experiencing this in reality is generally surprising. There is a lot to discover in Estonia – both in town and in the countryside.

All natural or legal persons active in Estonia, who have mostly directed their activity to Estonians, have a right to use the I Love Estonia sign as part of their local communication. The circle of potential users is very wide – from Song Festivals to tourism farms, from Viljandi Folk Music Festival to hunting societies, from Eesti Energia to local milk producers. Everyone has the right to declare dedication to their country and nation, using the I Love

Estonia sign.

In case of free use of branding there are no limitations what so ever to the content of the user’s communication. If the user feels he/she is doing the right Estonian thing, he/she is entitled to use the I Love Estonia sign on commercials, presentations, corporate materials, printed materials or products.

Useful links: Brand mark of I love Estonia