Tourism

Presenting Estonia as a travel destination includes four main topics that are the most important to us: city holiday, cultural holiday, nature holiday and wellness holiday. Each topic provides several arguments in different points of interest. In the context of the marketing concept Introduce Estonia the symbols – objects, events, phenomena or landmarks – are in fact the basic elements of stories. This is the source of inspiration for developing a topic in accordance with the contrast principle of the Positively Surprising platform.

• Tallinn is the face and tourism centre of Estonia. With its phenomenal Old Town and high-quality infrastructure Tallinn is not only a place for sightseeing and relaxing, but also a good starting point for a tourist, who is planning to visit our neighbouring countries.
• Stockholm, Helsinki, Riga and Saint Petersburg are all situated close to Tallinn. Tallinn also functions as an excellent base for getting to know the rest of Estonia.
• With Tallinn (as well as other major Estonian towns), it is amazing how organically the modern society is intertwined with the historically rich and diverse city environment. Compared to Tokyo, London, Paris or Rome, Tallinn is certainly less known and considerably smaller, but with at least as diverse a community.

• The crisp Northern climate in its temperate form is a source of wonderful discoveries for anyone willing to leave the town behind.
• Wild animals, primeval forests, swamps, bogs, drumlins, limestone banks, the sea, beautiful lakes and islands – our land abounds in everything that is rarely found elsewhere. The sparse population allows you to be completely undisturbed. On the other hand in the next moment you can find yourself in the middle of a cosy main street of a village. This is a charm of a small country.
• Estonia’s nature lets you experience four distinct and enjoyable seasons – and it never fails to amaze.

• If there was a competition for selecting the spa kingdom of the world, Estonia could easily snatch that title. Tens of thousands of tourists flock to Estonia each year in order to spend their holiday in a local spa. Indeed, there is one for every taste and need ranging from those providing simple relaxation to highly specialised medical establishments.
• In addition to spas also sports and hiking tracks, different sports events, golf courses and simply relaxing by the seaside provide a healthy and invigorating change from the everyday routine.

• Being a new old European country there are a lot of unique and hitherto unseen things to be discovered in our culture and history. This provides the joy of recognition for people from many different cultural areas.
• We have stirring and amazing stories to tell about the ancient times of sovereignty, the rule of the Order, the heyday of the Hanseatic League, and everything else that is nostalgic for us and comprehensible for the rest of the world.