Business

Marketing a whole business environment of a specific country is an ambitious challenge. At the same time for a small country with limited resources an integral approach is the one and only way to do it. Our first and most important task today is to create an image for Estonian business environment. We fulfill that task for helping our exporters, as well as to attract foreign investors here. In both cases the most important goal is to create a clear image for Estonia with good arguments. Every one of us knows that we have a load more of important arguments in different sectors, and there are considerably more opportunities to talk about Estonia than the ones listed here. This is why the marketing concept of Estonian business getting more international is first and foremost meant as an inspiring start for sustainable image creating process.

What do we have to tell businessmen?

• Via progress we can offer a high-quality business environment with an efficient and compatible infrastructure. Our e-services, mobile communications and Internet applications are among the most progressive in the world. Estonians adapt to new technologies, and use them willingly.
• At the same time, the Nordic influence gives investors a transparent, clearly defined, sincere and honest partner, who is considerate, rational and not overly talkative. The Estonian approach is functional creating timeless value. Our natural resources are powerful and accessible.
• As an added value, rootedness is like a guarantee ensuring that Estonians do not give up. They would rather break their arm than a promise they have given. Perseverance and culture are a good basis for long-term plans in any area of business.

Every single entrepreneur has his/her own perspective on Estonia. Marketing concept of business environment is helping us unveil the most important of them. No system can completely cover every aspect. Nevertheless, we are trying to ensure, that as a big picture every one of us talks about Estonian business environment following some key values. This guarantees us, that the target audience everywhere in the world has an understanding of Estonia as a positively surprising country also in the business area.

Useful links:

Business booklets

Presentation Facts at a Glance