Positioning – Positively Surprising

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Positively Surprising is the basic idea and message of the brand Estonia Marketing Concept.

The platform Positively Surprising helps more easily to create clearly distinctive messages for both people abroad and locals, using a simple and inspiring system. The essence of systems for both target audiences has been determined in the Introduce Estonia and I Love Estonia brand manuals.
 
5 important values that make Estonia a positively surprising country:
 
  • Full in contrasts – plentiful, diverse, positively contradictory
  • Clean, Nordic – clear, high-quality, rough, environmentally friendly
  • First and fast – modern, inventive and adaptable
  • Romantic – natural, heroic, exotic, deep
  • Accessible – compact, close, warm, dream-fulfilling